he Euphoriasinger didn’t take long to get the entire crowd on their feet while descending on Georgia’s Black Sea resort town of Batumi. He made an impression fans won’t soon forget.
Dressed in jeans with a silver chain, double T’s, his signature shaped baseball cap and a cloth band on his left hand, Iglesias, played host to MTV’s first event – MTV Live Georgia, an open-air concert in the city’s historic Europe Square on a night filled with music, spectacle and drama on August 2.
Making his first ever visit to the region, the Latin singer electrified the crowds with his high- octane performance and surprising grasp of the Georgian language. The singer made a special flight directly to Batumi all the way from Australia to perform for Georgian music lovers midway through his Euphoria tour.
The Latino heartthrob and global superstar, who holds the record as the best-selling Latin artist of all time, having sold more than 61.5 million albums and 40 million singles around the world, entertained 10,000 music fans in Georgia and wowed the crowed for an hour and a half with a sizzling set list combining the most stunning tracks from his 2010 Spanish/English album release Euphoria including the monster hit I Like It the Nicole Scherzinger collaboration Heartbeat, as well as classic tracks from his greatest hits catalogue including crowd pleasers like Hero and Be With You.
Despite a light drizzle at the beginning of the evening, Iglesias kept temperatures soaring with his energetic performance, keeping the audience singing along on every song.
The response was overwhelming:
Nutsa, 20, a music fan told Georgia Today after the concert: “Yes, I touched Enrique Iglesias and attended his live concert; I am in a shock, I will never forget this day in my life.”
The singer received a rousing cheer when he invited a 19 year old Georgian teenager onto the stage for a kiss and slow dance.
Also sharing the same stage with Iglesias were Georgian artists Stephane & 3G, a popular Georgian pop group, as well as solo singer Sofia Nizharadze and Georgian rock favorites Eldrine.
Local DJs Bero and Jorjick, also joined the lineup for MTV Live Georgia. DJ Jorjick delivered unforgettable grooves and shook the square with his unique sounds and rhythms, while DJ Bero treated the crowd to his diverse style of pulsing electronic music. All performances were enthusiastically received by the crowd.
Martin, 31, who hails from Germany and temporarily lives and works at one of the international organization in Georgia, also attended the concert. He said that he was “amazed” by the performances put on by the Georgian performers. “Iglesias is the ‘Latin heart throb’, but I was stunned by the music of Stephane & 3G,” he told Georgia Today.
First coming to international attention with their upbeat dance-floor hit We don’t wanna put in, Stephane & 3G were the first ever Georgian group to have their music video played on MTV Europe. The group, comprising Stephane Mgebrishvili, Nini Badurashvili, Tako Gachechiladze and Kristine Imedadze, thrilled the concert-goers in Batumi with their catchy 21st century homage to 1970s disco greats.
MTV Live Georgia was a free concert and no tickets were required. Due to the capacity of Europe Square, not all fans managed to enter the square. Concert goers were given access on a first-come-first-served basis, while many more were able to watch on giant screens erected on Batumi’s main Boulevard, as well as screens placed in Theater Square.
Among them was Nana 18, who together with her friends came to Batumi from Lanchkhuti, a western Georgian region in Guria. They came to attend the event but unfortunately couldn’t manage to enter the square. “That’s so unfair, I wanted to be at the concert,” she said dejectedly.
The spectacular stage and lightshow had concert goers gasping with delight as MTV put on a textbook demonstration of how to present live music, using every trick in the book from state–of-the-art LED and laser effects to giant confetti canons, dry ice and over-sized balloons.
The Georgian artists’ performances will be broadcast later in the year on a TV show entitled MTV Live Georgia, while highlights of Iglesias’ performance will be broadcast as part of the MTV World Stage series on 18 September.
MTV’s global TV series brings artists with global relevance to audiences in over 600 million households in 152 territories without them having to leave the comfort of their own sofas.
MTV Live Georgia is produced in partnership with Viacom International Media Networks and the Government of Georgia.